AX3® Bio-Pure Astaxanthin | Brand Identity
More of your best life.
Launched to market AX3®, a direct-to-consumer wellness brand focusing on bringing the benefits of astaxanthin – the most potent antioxidant found in nature – to mainstream audiences. AX3’s first product, Bio-Pure Astaxanthin, naturally fights “inflammaging” at its source, supporting health and longevity with no known side effects.
HiFi Brands worked intimately with the founders at the early stages of development to sculpt the strategy, brand identity, packaging, website, and launch of this one-of-a-kind supplement.
Since going to market, AX3® has gained thousands of subscribers and grabbed the attention of the fast-moving wellness community, partnering with functional medicine doctor Mark Hyman and wellness-influencer & author Max Lugavere.
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Name
Strategy & Positioning
Brand Identity
Investor Decks
Tone of Voice
Art Direction
Copywriting
Brand Book
Packaging Design
Full Web Design
Social Media Strategy
Social Media Content
Digital Marketing
Consulting
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Chronic inflammation is one of the largest threats to Americans today, but many don't have an understanding of how it is harmful or how to combat it.
Even with thousands of papers to support our claims, we are restricted by what we can and cannot say due to FDA regulations.
There is cultural skepticism around the efficacy and absorbency of health supplements as a whole.
Astaxanthin has so many health benefits, that it's hard to focus on just one.
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Our customers are looking for alternatives to prescription drugs – natural solutions that are efficacious with no side effects, but they don't know who to trust.
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The launch of AX3 focused on building trust with our customers first through transparency of messaging and sharing of knowledge and research.
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Successfully launched a direct-to-consumer healthcare company exceeding launch expectations.
Brand endorsements by health influencer Max Lugavere and functional medicine doctor and longevity expert Mark Hyman.
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HiFi Creative Team
Allison Rosenwinkel - Strategy & Accounts
Paul Demyanovich - Creative Director
Simi Mahtani - Designer
Ashley Cottrell - Head of Community
Web Development - My Zone
“Through HiFi’s creative prowess, instincts, leadership, and commitment, they have helped to create an exceptional product and lifestyle brand that we all love and has instantly proven to be a success in the market.”
Dave Watumull, Co-Founder AX3® Life
“We unanimously feel impressed and inspired by the depth and caliber of the work HiFI done on the brand. Their ability to translate ideas into compelling narratives, captivating visuals, and impactful branding has been the guiding force thathas helped shape the AX3 brand identity and undoubtedly been instrumental in setting the business on a trajectory of success.”
Dave Watumull, Co-Founder, AX3
