Robert’s Westside | Brand Identity | Bar & Venue
A music destination inspired by family heritage and a love of all things music.
The first of its kind, Robert's Westside changes the landscape of Madison Street in Forest Park, IL – a vibrant Chicago working-class suburb historically home to dive bars and old-school Irish Pubs – to provide a new kind of space for the community to gather, listen to music, and celebrate life, together.
Robert’s Westside is built on a vision inspired by generations; crafted from childhood memories and the owner’s unwavering love of music.
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Strategy & Positioning
Brand Identity
Typography & Graphic Style
Signage & Wayfinding
Interior Consulting
Staff Apparel & Merchandise
Collateral
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The owner of Robert’s Westside envisioned creating a space that felt fresh and familiar—a community hub for people to celebrate the milestones that matter, surrounded by music that transcends genres and stages of life.
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We worked to create a brand and place where the community felt welcomed, safe, and part of something bigger.
Inspired by Donnie’s Irish heritage and love for the Chicago White Sox, we worked to develop a brand identity that paid homage to his father (Robert) and his family's legacy in Chicago.
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Neon - Right Way Signs
Exterior Awnings - Thatcher Oaks
Wallpaper Curation & Installation -Wall of Sound Designs
Photography - Garrett Sweet
Creative Director - Paul Demyanovich
Creative Director/PM- Allison Rosenwinkel
Senior Designer - Simi Mahtani
“HiFi brought my vision to life. What became of Robert's Westside was above and beyond my expectations.”
— Donnie Biggins, Owner & Music Veteran, Robert’s Westside
HiFi worked with ownership to develop a flexible brand identity that paid homage to Donnie’s father (Robert), his family's deep-rooted Chicago-Irish heritage, and love for the White Sox.
The owner’s parents were a huge source of inspiration behind the brand identity – Robert’s handwriting was used to inspire the handrawn script for the logo.
Knowing Robert’s would book and promote several shows weekly, HiFi crafted a simple but impactful graphic system for show posters & social media promotions that would evolve with the monthly calendar.
HiFi collaborated with ownership on all aspects of the guest experience, including exterior signage, interior design consulting, apparel and merch.
“The nook inside Robert's Westside has become the most complimented and talked-about feature of our venue, thanks to HiFi's exceptional execution in bringing the concept to life.”
— Donnie Biggins, Owner & Music Veteran, Robert’s Westside
A restricted budget and an appetite for artistic layering and reuse inspired the aesthetic for the bar and venue. HiFi collaborated with wallpaper artist & installer Wall of Sounds Designs to bring to life the layered bathroom aesthetic and vintage nook wallpaper.
