We are here to create, conjure, and engage. To drive curiosity and thoughtful conversation. To navigate aspirations and to realize dreams.
Allison Rosenwinkel: Co-Founder & Managing Director
Bursting with ideas and honing in on strategic details, Allison is a true brand steward who takes her relationships with her clients very personally. Her hands-on, collaborative approach to working with multi-disciplinary partners combined with nearly 20 years of experience in the fields of branding, advertising, and design allow for her to think across business channels to find the best solution for the task at hand.
Allison has a proven record of success in leading brand mammoths (Jack Daniels), challenger brands (Gregorys Coffee), and startups (Jerrells Betr Brgr) in how to leverage design and strategy to define their voice, act more human, and authentically connect with the culture to drive organic growth. She has extensive experience in the food, beverage, wellness and hospitality sectors, with a passion for rolling up her sleeves and digging in with entrepreneurs to help young brands thrive.
In her free-time, Allison enjoys painting, early mornings tending her wildflower garden, and sunsets on Lake Michigan. She has recently rediscovered her love of cycling.
Paul Demyanovich: Co-Founder & Executive Creative Director
With nearly 20 years of agency experience, Paul is a seasoned creative force known for his ability to disrupt, connect, and cut through the noise in the branding landscape. From Fortune 500 enterprises to agile startups, (including his own) he consistently delivers thoughtful, award winning and intuitive solutions that elevate brands to new heights.