O.M. Scott & Sons | New Brand Creation & Packaging Design
A modern classic for the next generation.
Lawn and garden industry leader ScottsMiracle - Gro can arguably take credit for inventing the American “lawn” as we have come to know it. With roots and heritage stemming back to the inception of an industry they themselves created, it’s no secret that a focus on innovation and progression are core values that have kept SMG brands on top since 1868.
In this spirit, long time client partner Scotts tapped Hifi to assist in developing a new line of products designed to meet the needs of a newly emerging segment of “yarders.” To them - safety, sustainability, and convenience are top of mind. They worry less about how their lawns look and focus on the good times had, and memories made in their unique green spaces.
To sow the lawns of future, seed with heritage and roots. Sprinkle with fresh attitude. Sit back, and watch it grow.
For those who go hard on their yards, O.M Scott & Sons has got your back.
-
Positioning
Branding
Tone of Voice
Copywriting
Packaging Design
Photography Art Direction
E-Commerce Direction
Social Media Direction
Branded Premiums
-
Develop the brand identity, market positioning, and packaging design to introduce SMG's new line of seeds and fertilizers to its next generation of consumers. Provide the market segment with clearly defined products that resonate emotionally and establish the future direction of the lawn care industry.
-
The evolved shopper isn’t loyal to any single brand in the category, but still shops the category with the aspirational goal of keeping their outdoor space healthy for entertaining and family enjoyment. They are aware of the Scotts brand, but not aware of what it stands for - or the history surrounding its rise to prominence. To connect, we leveraged the rich 150 year history and values of the founder of the company itself, Orlando Mclean Scott.
-
Stay tuned…
-
Creative Direction -Paul Demyanovich
Design & Illustration - Frank Castaldi
Design - David Ungs
Photography - SMG Team
SMG Marketing Team - Mark Field, Matt Groves, Brian Schmitt
To grow the lawn care brand of the future, inspiration was drawn from the past and O.M. Scott himself. Turns out, he was a pretty righteous dude.
Orlando McLean Scott
The original lawn care mail order catalog served as a wealth of inspiration for graphic, typographic, and illustration styles.
Backed by over 100 years of research, testing and product development, we were uniquely positioned to bring the O.M. Scott & Sons brand to life.
Matt Koch - Director of Biotechnology, Genetics and Seed at ScottsMiracle-Gro
“A 100% curbside recyclable bag is a big deal, and a huge achievement for this product sector. It means there’s no nasty stuff in there that you don’t want your kid or dog’s bare feet on. It’s awesome that SMG is committed, aware, and excited about sustainability moving forward.”
Paul Demyanovich - Founding Partner, Hifi Brands
“The Hifi team is best in class. They delivered creative quickly and on-brief. The design process was positive from start to finish.”
Matthew Groves - Brand Manager, ScottsMiracle-Gro
