Brand Book Request for Proposal Your Name * First Name Last Name Email * Project Info Brand name, brief history, product sector, key point of difference. Project Objective What is the business problem we are trying to solve? Project Scope Is this a new brand creation? A brand evolution or revolution? What is our appetite for change? Are we simply looking for consistency across all of our communications? Audience Describe our target audience. Are we trying to attract a new segment? Competitors Who are we up against? Research & Reference Documents Do you have insight on any of the below? Please select all that apply. Reference file upload is optional. Product SKU List or Sell Sheet Market Segmentation Consumer Decision Journey Brand Positioning Previous or In-Progress Creative Current Brand Book or Guidelines Current Brand Asset Files Brand Book Deliverables * What will we develop together? Brand Purpose Brand Promise Brand Principles Target Market Tone of Voice Product Categories Best Sellers Logo Development Color Palette Typography Photography Style Video Style Brand Website E-Commerce Advertising & Trade Social Media Budget * Yes, we need to know. It will allow us to prioritize from your wish list above. Timing When is the desired date of project completion? MM DD YYYY Project Lead Contact While working together, who should we include in our communications? Anything Else? Thank You. We’ll be in touch!
