Packaging Design Request for Proposal Your Name * First Name Last Name Email * Project Scope Is this a new brand creation? A brand evolution or revolution? What is our appetite for change? Are we simply looking for consistency across all of our communications? Project Info Brand name, brief history, product sector, and key point of difference. Project Objective What is the business problem we are trying to solve? Audience Describe our target audience. Are we trying to attract a new segment? Competitors Who are we up against? Research & Reference Documents Do you have insight on any of the below? Please select all that apply. Reference file upload is optional. Product SKU List or Sell Sheet Market Segmentation Consumer Decision Journey Brand Positioning Previous or In-Progress Creative Current Brand Book or Guidelines Current Brand Asset Files Current Packaging Design Files Packaging Design Deliverables * What will we develop together? Category Audit Pack Architecture Audit Logo Refresh Front of Pack Design Back of Pack Design Back of Pack Booklet or Instructionals Print Production & Mechanical Files Photo Shoot Number of SKUs in Consideration * Product Lines and Sub-Brands Please briefly describe product categories and segmentation. Budget * Yes, we need to know. It will allow us to prioritize from your wish list above. Timing When is our desired date of project completion? MM DD YYYY Project Lead Contact While working together, who should we include in our communications? Anything Else? Thank You. We’ll be in touch!
