How (good) Branding Drives Hospitality Revenue – Allison Rosenwinkel on the Joiners Podcast: Episode 115
It’s what they say you are: The Art of Branding a Restaurant
The Joiners Podcast
Episode #115 - Allison Rosenwinkel of HiFi Brands
Allison Rosenwinkel is much more than a design consultant — she’s a brand therapist.
Allison joins The Joiners Podcast in the studio to discuss the importance of being understated, the benefits and pitfalls of trends, the psychology behind menu design, and so much more.
Alongside her business partner and husband, Paul Demyanovich, Allison co-founded and currently serves as the Managing Director of HiFi Brands. Together, they provide comprehensive, full-range brand strategy and a suite of design and branding solutions for various clients in the hospitality industry and beyond. Their approach helps craftspeople and business owners integrate their stories in meaningful, emotionally resonant ways.
“I kind of call myself like a brand therapist ... if you’re opening up a restaurant, or a hotel, you have an idea of what you want that experience to be like, but you don’t always know how. to communicate it.”
Allison & Paul at HiFi Brands Studio
